Cao Haixiao, Head of Domestic Servo, STEP Operation and Control Division

In the view of Cao Haixiao, the person in charge of the domestic servo of the Shanghai STEP Operation and Control Division, half of 2021 has passed, which is both expected and somewhat unexpected.

The first is the rebound of the industry market. Although it was expected, the strong momentum of order increase is unexpected. Because of this, the tight supply chain in the market is becoming more and more obvious; the second is the customer's recognition of domestic brands. It was also beyond expectations. Before, many industry customers had many restrictions on the use of domestic products. On the contrary, this year, the restrictions are not only much less, and some customers even take the initiative to ask for domestic substitution. On the one hand, these industry users hope to be able to guarantee The stability of the supply chain, on the other hand, also takes into account its own supply chain security needs.

In addition, due to the impact of the new crown epidemic, the manufacturing industry has a stronger demand for machine replacement and increased automated production lines, which also promotes the rapid development of domestic robot manufacturing and intelligent manufacturing. At present, many STEP customers are focusing on how to save manpower In terms of production capacity and quality, the investment in intelligent manufacturing machinery and equipment has been increased.

Regarding the shortage of the overall market this year, Cao Haixiao believes that market panic is also a major factor, just like the market of mask machines during the epidemic in early 2020, which contains more worries about the long-term future. The retaliatory growth of orders in 2021 reflects many problems. For example, in terms of supply chain, what is exposed is the problem of industrial coordination. The entire industrial chain is in a very busy state, but not everyone can make money. Due to the relatively slow increase in production capacity in the chip industry, it is expected that the phenomenon of "core shortage" will ease by the second half of this year. In the face of the current situation of general shortages and insufficient supply of components, Shanghai STEP, as a company with a very comprehensive product line, has demonstrated the advantages of the group's coordinated operations. Through centralized and unified procurement at the headquarters, each business segment can be Take care.

For domestic servo brands, now is the best time in terms of market share and customer recognition. In recent years, domestic servo brands have made great progress, and their market share has risen rapidly. As a local company with strong independent research and development capabilities, STEP has always been determined to become one of the industry leaders. Therefore, it is more emphasized that it can Provide differentiated and more valuable technical solutions.

In the face of the huge market demand in China at this stage, it is out of date to rely on standard products to conquer the world. Cao Haixiao said that the closer you are to customers, the more advantage you have. Domestic brands can be closer to the market and can be delivered in batches more effectively. This is also the biggest advantage of domestic brands. When developing customized solutions, STEP will carefully study the various "pain points" they encounter in actual work , conduct in-depth development, and provide customers in different industries with motion control technology solutions that meet the application requirements. Increase customer stickiness and sense of identity, and continue to consolidate the good brand image that STEP has established in different market segments. (The source of the above content: Interview with China Transmission Network)