A few days ago, Fogo Media "MM Modern Manufacturing" published an exclusive interview with Wu Yuhui, general manager of STEP. Mr. Wu said that strengthening the business layout, continuing to make efforts in subdivided fields, and fully tapping the further growth potential of each product line are the focus of the next stage of development. It is now reproduced, the full text is as follows

In 2021, the global economy will gradually recover, and China's industrial market will also show unprecedented resilience and strength. In this year, relying on the good environment of China's industrial market, STEP actively adjusted its organizational structure, complied with the industrial development situation, and achieved unprecedented progress and performance. Undoubtedly, this is inseparable from the excellent management ability of the new head, Mr. Wu Yuhui, the accumulation of years of deep cultivation in the industry, and the background experience of the senior executives of leading companies in the industry. In the interview with Mr. Wu, talking about STEP's outstanding achievements this year, he said that, on the one hand, STEP has a very deep technical background, and its original intention of R&D and innovation has never changed. On the other hand, the STEP team has a welcoming The excellent quality of being tough and indomitable is destined to make "winning" a habit for this company. Next, how to deepen the business layout, continue to make efforts in subdivided fields, and how to more fully tap the further growth potential of STEP's product lines are important development directions.

Mr. Wu Yuhui, Director and General Manager of Shanghai STEP Electric Co., Ltd. 

Choose the track and reshape competitiveness

"The total sales volume of STEP in 2021 will exceed the history of STEP development for the first time. One of the important reasons for this is that we have chosen the right track, allowing STEP to accelerate its high-quality development." Mr. Wu said in an interview , "China has stepped up efforts to promote intelligent manufacturing. With the help of national policy dividends, whether it is robotics, motion control, variable frequency drive or elevator industry applications, STEP has achieved impressive results."

It is undeniable that the promotion of the elevator cloud has changed the pattern of electric control supply in the elevator industry. According to reports, the STEP elevator cloud business has completed a national layout of 4,000 points, is highly recognized by the industry, and has achieved multi-customer delivery; core drive products and solutions The solution breaks through the top 10 customers in the industry and continuously improves brand awareness; the integrated development of motion control products forms an efficient solution, the industry application continues to expand, and the agency business is advancing steadily; the field of industrial robots focuses on the development of scene applications, breaking the industry application, and the year 2021 Shipments increased significantly.

The shortage of raw materials, shortage of human resources, tight logistics and extended delivery period are all real difficulties before us after the epidemic, which has also restricted the development of many enterprises. At this time, STEP made a contribution A decisive decision was made - to achieve 90% replacement of domestically produced chips. Mr. Wu said: "From users to suppliers to chip manufacturers, the market forced us to complete mutual integration and trust in a short period of time, but facts have proved that this is a wise choice, which has also created more opportunities and consolidated The right to speak for the enterprise."

For any company to have sustainable development, in addition to the underlying strategic foundation, it must also have strong product and technical strength. To this end, STEP has clarified new development directions and goals, with motion control technology as the core, focusing on products such as servo drives, frequency conversion speed regulation, robots and industrial controllers, developing digitization and intelligence, and providing customers with high-quality intelligent manufacturing Comprehensive solution.

Automobile life test 

Business focus is customer-centric

Under the epidemic, the relatively stable state of the original global industrial chain has been broken. At the same time, it has also pressed the accelerator key for the process of industrial automation. How to follow the beat of the times and move with the times, and how to meet customers in the booming wave of the digital economy OK, the answer given by STEP is: Focus on customer-centric profitable growth.

"Whether it is the integration of various departments of the company, the adjustment of the organizational structure or the optimization of the work process, the ultimate goal is to be closer to the needs of users and to be able to respond positively to the rapidly changing market. Relying on a comprehensive product line and strong technical support, we will create more products for customers. Great value is our driving force and direction." Mr. Wu said firmly, "Subtracting business development, moving research and development forward, turning technical strength into product strength, focusing on application scenarios, and focusing on quality and customer experience are the current STEP principles. One of the core tasks. The quality of the product itself is as important as the customer experience. Meeting user needs and understanding market trends are one of the key factors for STEP to gain industry recognition in the future. In the long run, China's manufacturing industry is important for automation, intelligence and digitalization. The demand will continue to be strong, and STEP's product lines will also continue to innovate, speed up the research and development cycle, deepen the technology application field, and lay a solid foundation for the advent of the new market cycle."

Based on the present, focus on the future. China's new economic development model and the advancement of multiple policies have created new opportunities in many industries such as new energy, 5G, consumer electronics, and logistics. How to grasp future market growth opportunities is inseparable from President Wu's keen insight into the market and far-sighted decision-making as a business leader. Mr. Wu said: "Developing products or solutions that meet customer needs and have sufficient market value is the key factor for the sustainable development of an enterprise. Actively expanding sunrise industries and continuing to cultivate in fields with many years of experience are STEP's achievements. One of the important reasons for our success. Intelligent logistics, food and beverage, automobile, new energy and 3C electronics are the industries we will focus on in the future.”

In 2022, under the guidance of the "customer-centric" development strategy, STEP will focus on the main track and top customers, dig deep into market segments, integrate business units to form synergies, coordinate forward-looking product and technology planning, and in-depth Implement global marketing layout.

STEP robot factory

Smart Manufacturing Benchmark Stimulates New Momentum

In 2020, Shanghai STEP robot super factory, as the only representative of Shanghai robot industry, became one of the first batch of 20 smart factories in Shanghai; The list of demonstration units, as the first smart factory of "making robots with robots" completed and put into operation in Shanghai.

According to Mr. Wu, the STEP robot super factory has an annual production capacity of 10,000 industrial robots. All intelligent manufacturing projects in the factory are independently developed and integrated by STEP. The project uses leading manufacturing technology on a large scale to realize the intelligence and digitization of the entire manufacturing process. Since it was put into production, the number of employees has been reduced by 80% through the use of robots in batches , and the one-time pass rate of product testing has increased  by 15% ; through efficient and flexible automation technology, the design capacity of 10,000 units/year  has been realized  . Compared with the previous manual work, The output efficiency per unit area has increased by more than  30%  ; through the use of the warehouse management system, the overall inventory level has dropped by 10% on the basis of the original lean inventory .

Since my country became the world's largest robot market in 2013, the robot industry has been in a stage of rapid growth for many years. Traditional manipulators once occupied most of the market, but now robot system solutions are replacing it as a new market. Replacing manual labor to complete repetitive tasks is not entirely the value of industrial robots. The mutual penetration between industries has made the demand for robots continue to rise. The application of intelligent perception, vision and more digital technologies is becoming the standard configuration of robots. The STEP robot super factory adopts a large number of machine learning, digital and collaborative solutions, making it a benchmark factory in the robot industry. With the continuous update of innovative products and technologies, the STEP super factory will also continue to invest, keep close to market demand, ensure the highest level of production efficiency and flexibility, and realize the transformation to China's intelligent manufacturing.

  Robot palletizing boxes 

conclusion

The Chinese market has become a particularly globalized and highly competitive market. Whether it is a multinational company or a Chinese company, everyone competes in the same field and improves together. Mr. Wu said: "If an enterprise is competitive in the Chinese market, it must be competitive in the global market. The Chinese market has developed from a follower in the international market to a co-leader, and it is still developing at a high speed. So the next step, STEP's globalization strategy will be gradually implemented, and becoming a world-leading industrial brand is our unswerving goal."

With the profound changes in the industrial market, in the future, STEP will anchor "business focus, customer first", not only provide customers with core "fist" products, but also promote industrial upgrading with agile innovation, and create more in-depth cooperation with partners. Winning empowers the upgrading of China's intelligent manufacturing.