Brands are an effective means of enhancing a company’s added value and also serve as an important indicator for measuring the success of economic transformation. In 2017, the Shanghai Institute for Corporate Culture and Branding released the “TBB·China Brand Innovation Value List.” TBB stands for “THE BEST BRAND.” Building upon the national standard GB/T 29188-2012, this list adopts a brand-value assessment approach that takes into account both corporate and customer perspectives, emphasizing quantitative analysis while using qualitative adjustments to refine results. The assessment focuses particularly on how factors such as revenue, profit, and R&D impact brand equity, and evaluates brands from multiple dimensions—including stability, growth potential, market strength, and influence—as well as the extent to which brand competitiveness enhances and contributes to brand value. Based on these considerations, the institute developed the “Brand Value Factor-Driven Assessment Model.”

This year’s “TBB Shanghai Manufacturing Brand Value Ranking” includes a total of 93 brands, covering the “Shanghai Manufacturing 3+6 New Industrial System” that Shanghai is currently developing. Among these brands, the brand value of companies entering the ranking at the lower end reached over 1 billion yuan, and the combined brand value of the top 50 brands totaled 693.875 billion yuan.

Faced with the vigorous development of a new round of global scientific and technological revolution and industrial transformation, STEP, as a company... Technology-driven company We are focusing on seizing the development opportunity presented by the deep integration of the real economy and the digital economy, and our core strengths and brand value in areas such as elevator control, variable-frequency drives, motion control, robotics, and intelligent manufacturing continue to shine across various industries.

In 2022, the company was honored with a host of national, local, and industry-level accolades, including Top 100 Enterprises in Shanghai, Annual Benchmark Enterprise for China’s Intelligent Manufacturing Digital Factory, National-Level Demonstration Enterprise for Single-Item Champions in Manufacturing, Robot Industry Outstanding Contribution Award, Leading Enterprise of the Year in the Robotics Sector, and Top 200 Smart Factories. These honors underscore STEP exceptional strength in driving brand development and guiding the healthy growth of its brand.

In addition, STEP remains firmly committed to “going global,” leveraging high-quality openness and collaboration to accelerate its expansion into the global market. Currently, the company has established subsidiaries in Germany, Japan, and a joint venture in Malaysia, and plans to set up additional global business locations, striving to become—sooner rather than later— An internationally renowned brand in the field of intelligent manufacturing 。