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Carefully crafted for you, a unique interactive experience—STEP official website has been completely revamped and is now officially online!

2023-03-15

Plants sprout, and flowers bloom in full glory.
After much careful preparation, the new Shishida official website is now officially launched!

8 Large section

7 Major change

19 Industry-specific solutions

A comprehensive showcase of the group’s continuously upgraded and optimized brand image.

Deliver a professional, concise, and comfortable immersive experience.

Open a new window to learn about STEP.

No more talk—here’s the link.

www.stepelectric.com

Let’s take a look at all the highlights together!

1. Visual refresh, conveying the brand’s philosophy

The clean, versatile white serves as the website’s background color, facilitating easy access to content and creating a sense of spaciousness. Paired with the technologically-inspired “STEP Blue,” it enhances brand recognition. Meanwhile, subtle touches of red add a touch of warmth and liveliness to the overall design.

A skillful balance is delicately established among space, text, and graphics, creating a harmonious aesthetic. The UI interactions and transitions between pages are also remarkably coordinated and comfortable.

Responsive design for both PC and mobile devices ensures a consistently excellent visual experience, regardless of the browsing method.

2 Customer-centric, with fully integrated interactive features

STEP “customer-centric” business philosophy is seamlessly integrated throughout the new official website. The Solutions section, built on STEP years of deep expertise and extensive experience in product technology, brings together automation and intelligent solutions—as well as customer case studies—for 19 specialized industries, including elevators, 3C electronics, lithium batteries, water supply, and more.

Given the wide variety and complex selection process of variable-frequency drive and industrial robot product lines, we’ve specially developed a product-selection feature. Users can simply select their requirements in just a few steps and instantly find the products they need.

Product detail page's “Request a quote now” Access features with a single tap—simply fill out and submit the required information, then sit back and wait for a dedicated specialist to provide a quote.

3. Rich in topics and featuring exciting, detailed content

The homepage banner showcases the company’s brand image, new product promotions, themed events, and other content. The top navigation bar features links to eight major sections; clicking on each section expands a menu, making the subcategories clearly visible at a glance.

The business segments section comprehensively showcases products from STEP Electric’s five core business areas: electrical control, variable-frequency drives, motion control, robotics, and intelligent manufacturing. Through a series of categorizations, users can quickly search and gain insight into the features, advantages, and specification parameters of each product.

New sections have been added, including R&D Innovation, STEP Academy, After-Sales Service, and Agent Recruitment, enriching the website’s content and further enhancing service support.