STEP debuts at the Guangrao Exhibition, using robotics to revitalize tire production processes.
2023-05-23
From May 15 to 17, the 2023 China (Guangrao) International Rubber Tire & Automotive Parts Exhibition was grandly held at the Shandong Guangrao International Expo Center. STEP made a strong debut with its intelligent laser engraving solution for rubber tires, perfectly meeting the application needs and technological trends in tire marking. The solution instantly became the focal point of the exhibition, drawing large numbers of professionals and visitors to stop and take a closer look.

Laser Engraving Technology for Rubber Tires
Help tire companies save energy, reduce carbon emissions, cut costs, and improve efficiency.
As the largest, most specialized, and internationally influential national tire exhibition in China, the Guangrao Exhibition focuses on the tire industry and sets the industry’s direction. As a leading player in the industrial robotics industry, STEP has showcased its presence multiple times at the Guangrao Exhibition, aiming to bring cutting-edge robotic technologies and smart manufacturing solutions to the rubber tire industry, helping more customers achieve energy savings, carbon reduction, cost reductions, and efficiency improvements. 。

STEP Booth
At this Guangrao exhibition, what is being showcased is... Smart Laser Engraving Solution for Rubber Tires By integrating intelligent, low-energy-consumption, highly secure, highly flexible, and user-friendly industrial robots with advanced laser technology, we have addressed the key pain points in traditional tire manufacturing—namely, the processes of periodic labels, steel tags, and vulcanized hollow barcodes. The solution is a first-of-its-kind in the industry, genuinely feasible, easy to implement, and readily scalable. 。
At the STEP booth, on-site visitors gained a comprehensive understanding of the solution through physical exhibits and videos showcasing real-world customer applications, and engaged in in-depth discussions with STEP regarding the technical details they were concerned about.






Photo Gallery from the Exhibition
Featured Technical Talk by Industry Experts
Unveiling a New Path for Intelligent Tire Manufacturing
To enable the audience to gain a systematic understanding of STEP Robot’s latest application achievements in the tire industry, Mr. Chu Wenbin, Director of the Product Management Department at STEP Robot, was specially invited to the event. “Smart Tires, Digital Empowerment” This presentation will focus on STEP Robotics’ applications in the tire industry, including material handling, loading and unloading, and laser marking. We’ll also highlight our intelligent laser marking solution for rubber tires.

Keynote Speech Venue
This solution revolutionizes traditional manufacturing processes by integrating a workstation that comprises STEP six-axis robots, a 3D laser vision system, a laser engraving system, and a Mecanum wheel alignment mechanism. Adopting a completely new process, it replaces the conventional methods of embedding periodic labels, steel tags, and vulcanized hollow barcodes. As a result, it enables automatic engraving of tires at designated locations. It features a fast production cycle, clear and aesthetically pleasing lettering that is smooth and even, with no glue edges, thereby enhancing the utilization rate of the vulcanizing machine and improving the quality grade of the products. 。
Accumulate steadily, then unleash powerfully + take the initiative.
Jointly creating a new scenario for tire manufacturing.
STEP has achieved a leading position in the rubber tire sub-sector and has won the favor of top-tier companies—not overnight. This success is the result of years of accumulated expertise in robotics, which has now come to fruition, as well as proactive efforts to grasp the broader trends in the tire industry.
STEP Robotics boasts a high-quality, extensive product lineup and is continuously optimizing the robot integration experience. Faced with the current situation in the tire industry—characterized by high labor intensity and complex production processes— Deeply integrate new materials, new technologies, and new processes into the tire industry. We continuously deploy robots and solutions more conveniently and efficiently across a wider range of industrial applications, seamlessly integrating them with customers’ existing production lines and process workflows, thereby significantly reducing customers’ integration costs.
Application site
Finished product showcase
Participating in this Guangrao exhibition demonstrated STEP firm strategic commitment to deepening its presence in the rubber tire industry, and also enabled STEP to gain firsthand insights into users’ latest needs. Moving forward, STEP Robotics will continue to strive to explore more application scenarios in the field of intelligent manufacturing, driving industrial upgrades and seizing the initiative in smart manufacturing together with industry partners!
Contact Us
Email:
market@stepelectric.com
Address:
No. 1560, Siyi Road, Jiading District, Shanghai Municipality