Big News! STEP once again makes the "TBB Shanghai Manufacturing Brand Value List"!
2023-05-29
On May 14, the inaugural China Manufacturing Brand Development Forum and the 9th China Brand Economy (Shanghai) Forum were held in Shanghai. As a key event of the forum, several brand rankings for 2023 were released simultaneously. With a brand value of 1.209 billion yuan, STEP has once again been included in the “TBB Shanghai Manufacturing Brand Value List.”
“TBB Shanghai Manufacturing Brand Value Ranking” list
This forum is themed “Outstanding Chinese Brands,” and aims to implement the guiding principles of shifting from “Made in China” to “Created in China,” from “China Speed” to “China Quality,” and from “Chinese Products” to “Chinese Brands.” The forum engaged in lively discussions around key tasks for 2023, including “Quality Enhancement and Brand Building,” “The Path to Internationalization for Chinese Brands,” and “Digital Economy and Brand Innovation.” Meanwhile, the Value Ranking provided an important perspective, offering insights into the current state of brand development among Chinese and Shanghai-based enterprises over the past year.
The TBB Shanghai Manufacturing Brand Value Ranking is jointly compiled and released by the Shanghai Institute for Corporate Culture and Brand Studies and the Shanghai Federation of Industrial Economy. The ranking is based on the national standard GB/T 29188-2012 and uses a statistical data and factor-driven evaluation model to arrive at its final results, making it highly authoritative and credible, and thus garnering widespread attention and recognition. In 2023, the TBB Shanghai Manufacturing Brand Value Ranking included a total of 104 brands—more than in previous years—and the entry threshold was set at 1.009 billion yuan.
A brand is a crucial guarantee of an enterprise’s competitiveness and its ability to achieve sustainable development. Over the course of its 28-year journey, STEP has consistently adhered to independent innovation, rigorously implementing the strategy of “benchmarking against imports and surpassing them.” It has continuously enhanced its core technological capabilities, product quality, and service standards, thereby building strong brand recognition and establishing itself as a global and Chinese leader in the fields of elevator control, variable-frequency drives, motion control, industrial robotics, and intelligent manufacturing.
Being listed again on the brand value ranking is a high-level recognition and affirmation of STEP development and its brand. In the future, STEP will proactively address the new demands posed by market changes on corporate brand building, continuously improve and optimize all aspects and links of operational management, enhance our core competitiveness in key technological R&D, the creation of high-quality products, and project implementation, and strengthen our industry influence and brand power. We will ensure that our outstanding products and renowned brands further elevate the prestige of “Made in China.”
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No. 1560, Siyi Road, Jiading District, Shanghai Municipality