Haier Group and Goertek Group have reached a strategic partnership, and STEP will help Goertek deepen its presence in the smart manufacturing sector.
2025-12-16
On December 11, Haier Group and Goertek Group formally signed a strategic cooperation agreement. The two parties will focus on deepening their collaboration in areas such as smart home appliances, industrial internet, new energy, and artificial intelligence. Zhou Yunjie, Chairman of the Board and CEO of Haier Group, and Jiang Bin, Chairman of the Board of Goertek Group, jointly attended the signing ceremony and engaged in in-depth exchanges and discussions. Zhan Bo, Vice President of Haier Group and Chairman of STEP, along with Liu Changwen, President of STEP, also attended the ceremony.
Haier Group is a global leader in providing solutions for a better life and digital transformation. For over 40 years since its founding, the company has consistently relied on original technology to steer industry trends. Today, Haier is strategically positioned across three major sectors: the smart living ecosystem, the greater health industry ecosystem, and the digital economy industry ecosystem. For 16 consecutive years, Haier has ranked first globally in retail sales among large home appliance brands. Moreover, for seven consecutive years, Haier has been the sole IoT ecosystem brand featured on Kantar’s BrandZ Top 100 Most Valuable Global Brands list.
Goertek has been deeply engaged in the R&D of smart hardware for over 20 years, possessing core technological advantages in fields such as acoustics, optics, and microelectronics. The company continues to innovate in the area of intelligent manufacturing, offering global customers a one-stop service—from R&D to mass production—of precision components and AI-powered smart devices.
Focusing on Haier Group’s three major business segments—smart living, greater health, and digital economy—and leveraging Goertek Group’s extensive experience and advanced technologies in precision components, smart hardware, and intelligent manufacturing, the two companies will jointly concentrate on fields such as smart home appliances, industrial internet, new energy, and artificial intelligence. They will promote collaborative R&D and the commercialization of research outcomes, implement key technology projects, engage in practical, all-scenario cooperation, and work together to build a smarter, better life.
Specifically in the fields of the Industrial Internet and intelligent manufacturing, STEP will leverage its technological expertise in motion control, industrial robotics, and smart equipment solutions to help Goertek Group advance the intelligent upgrading and process innovation in its precision manufacturing operations. Currently, STEP has already initiated collaborations with Goertek in areas such as industrial robotics, motion control, and exploration of embodied intelligence applications.
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