China Brand Day | STEP Robotics Endorses a Trendy Domestic Brand
2024-05-14
The 2024 China Brand Day event, themed “Chinese Brands, Shared by the World; Domestic Trendy Brands, Building the Future,” was held from May 10 to 14 at the Shanghai Expo Exhibition Center. As a well-known domestic robot brand, STEP, Leveraging independent innovation and strong technological capabilities to drive breakthroughs in domestic robotics, and using brand building to fuel the development of new-quality productivity.
A brand is a crucial reflection of an enterprise’s—and even a nation’s—overall competitiveness. In 2017, with the approval of the State Council, May 10 was designated as “China Brand Day” each year. As a private enterprise driven by technological innovation, STEP actively puts into practice its corporate mission of “enabling humanity to share the convenience and happiness of an intelligent society.” Deeply committed to the fields of elevator control, industrial automation, and robotics, STEP has devoted nearly three decades to brand building with passion and conviction, consistently telling China’s story well throughout this journey. During this period, it has... Many Next Ranked among Shanghai’s Top 100 Enterprises and on the TBB Shanghai Manufacturing Brand Value List. Brand rankings.
On display at this Brand Day event: Fourth-generation robot control cabinet SRC4, Based on Neway’s decades of profound understanding and relentless pursuit of robotic control technology, The world’s smallest heavy-duty robot control cabinet For development purposes, the product features an integrated drive-and-control design, reducing its size by 80% compared to conventional models on the market. Advanced kinematic algorithms boost the robot’s cycle time by 30%, while key performance indicators such as operational stability, positioning accuracy, and noise reduction have also been significantly improved. To ensure greater safety and reliability, the SRC4 has undergone 139 rigorous tests and achieved an IP54 protection rating. Additionally, it offers advantages such as ease of use and extensive connectivity options.
This exhibition's Fingertip spinner assembly workstation For teaching applications in secondary vocational and higher vocational colleges, STEP approach—starting from the school education stage—aims to cultivate industry talent, enhance the industrial ecosystem, and ensure that brand building deeply resonates with the public. This workstation comprehensively utilizes... Robots, machine vision, PLCs, touch screens, system integration Using advanced technologies, the system simulates real-world factory conditions, enabling systematic learning of robot applications, dynamic tracking of assembly lines, vision-guided correction and alignment functions, and enhancing skills in daily robot maintenance and troubleshooting.
Chinese brands, shared by the world. In the future, STEP will take the China Brand Day event as a starting point to continue pursuing independent innovation, strengthening its core competitiveness, and advancing the premiumization and internationalization of its brand—showcasing the strength of Chinese brands to the world!
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