A research team from the Publicity Department of the CPC Central Committee visits STEP—The remarkable performance of “Made in the Yangtze River Delta” robots draws widespread attention.
2024-06-14
On May 23, 2024, the News Bureau of the Publicity Department of the CPC Central Committee organized a press delegation for the “High-Quality Development Research Tour,” during which they conducted an in-depth interview with New Era Robot Company. Nearly a hundred journalists from 27 central and local media outlets, including Xinhua News Agency, People's Daily, and China Media Group, took part in this event, jointly witnessing New Era’s innovative achievements in the robotics field and its practices in industrial upgrading.
Made Entirely in the Yangtze River Delta: A New Chapter of Self-Reliance and Controllability
Liang Rui, President of STEP, told the press delegation that as the leading enterprise in the “Made in the Yangtze River Delta” robotics ecosystem, STEP robotic products have achieved complete independent control—from core components to final assembly—all stages of the industrial chain are carried out within the Yangtze River Delta region. This strategy not only responds to the nation’s call for high-quality development but also highlights China’s breakthroughs in key technological fields within the robotics industry. From 2022 to the first quarter of 2024, shipments of “Made in the Yangtze River Delta” robots have shown a year-on-year doubling trend, a result driven by the company’s relentless pursuit of product quality.


Industrial Upgrading: From “Manufacturing” to “Smart Manufacturing”
STEP Robotics’ super factory showcases its advanced, intelligent production lines. STEP staff stated, “STEP has never ceased advancing and exploring digital and intelligent transformation.” Here, robots are beginning to manufacture robots themselves—a leap not only in production efficiency but also a revolutionary shift in manufacturing methods. Driven by intelligent technological upgrades and digital empowerment, STEP robotic products have unleashed new productivity, leading the manufacturing industry toward a transformation into “intelligent manufacturing.”


Media Spotlight: Widespread Attention from All Sectors of Society
In an interview, Liang Rui, President of STEP Robot Company, stated that large-scale robots represent a key direction for domestic substitution in the future. The company will continue to expand the scope of its applications, offering higher-quality products at lower prices to meet the demands of both domestic and international markets. STEP goal is to become an internationally renowned brand in the field of intelligent manufacturing and to help propel China’s robotics industry onto the global stage.


Through this high-quality development research tour organized by the Publicity Department of the CPC Central Committee, STEP Robot Company demonstrated its vital role in promoting the development of the robotics industry not only in the Yangtze River Delta region but also across the entire country. STEP practices and achievements have provided valuable lessons for the transformation and upgrading of China’s manufacturing sector, and have also contributed Chinese wisdom and solutions to the global development of the robotics industry.
STEP is a leading company in China’s industrial robot market, with cumulative shipments exceeding 40,000 units, placing it among the top tier of domestic manufacturers. The company has mastered a wide range of processes, including welding, cutting, sorting, assembly, loading and unloading, grinding and polishing, as well as material handling and palletizing. It has spearheaded demonstration applications in industries such as new energy, 3C electronics, white goods, automotive components, food and beverage, metal processing, and military-civilian integration, and has now entered the automotive OEM sector.
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