On September 23, 2024, STEPeng held the “STEPeng Robot Partner Summit Forum and ‘New Voyage Plan’ Launch Event” at its Robotics Superfactory, unveiling eight support policies aimed at channel partners to foster collaboration and development, which received a wide-ranging response.

How can we launch the “New Voyage”?

Currently, the industrial robotics industry is facing intense homogeneous competition, and price wars are driving profits to continuously decline. Against this backdrop, enhancing customer experience, breaking through homogeneity, and tapping into new markets have become particularly crucial. With the “New Voyage Plan,” STEPeng is determined to work confidently alongside high-quality partners to drive technological advancement and elevate customer value.

Clear division of labor | Focus on expertise

By leveraging complementary strengths and integrating resources, companies can more effectively meet customer needs, enhance their competitiveness, and improve service quality. STEP focuses on product R&D and high-quality intelligent manufacturing, thereby accelerating its market-oriented development; channel partners, meanwhile, capitalize on their regional and industry-specific advantages to expand into new markets.

To ensure service quality, STEP has also established an access, certification, and assessment mechanism for system integrators and agents.

Become a Strong Arm—Fully Supporting Channel Partners to Achieve Rapid Growth

STEP will enhance the competitiveness of its channel partners through the “Growth Support Program,” which covers eight major areas. The key components include:

▎Channel Protection ▎Brand Building ▎Market Promotion ▎Channel Training and Certification ▎Professional Support ▎Marketing Incentive Policies ▎National-Level Project Application ▎Ecosystem Investment

01 A More Comprehensive Channel Protection Policy

To effectively prevent disruptive behaviors such as malicious competition and the unauthorized movement of goods within the same region, STEPeng has implemented a stringent reporting mechanism. At the same time, for key strategic partners, we have introduced special authorization and protection measures tailored to specific industries or regions, ensuring market stability and healthy development.

02 Stronger brand-building support

STEP will collaborate with its partners to jointly organize events such as press conferences, specialized trade shows, industry promotion seminars, and thematic technical lectures. At these events, STEP will provide comprehensive support and assistance to help its partners expand their market reach and enhance their brand awareness.

03 More Comprehensive Marketing Support

STEP will collaborate with its partners to jointly organize events such as press conferences, specialized trade shows, industry promotion seminars, and thematic technical lectures. At these events, STEP will provide comprehensive support and assistance to help its partners expand their market reach and enhance their brand awareness.

04 More Comprehensive Channel Training and Certification

To deepen partners’ understanding of STEP’ products and solutions, we will regularly host Engineer Club events. These events will include sessions for exchanging industry experience and sharing typical case studies of products and solutions, with the aim of promoting knowledge sharing and deepening collaboration.

05 More professional personnel support

Based on the implementation status of partner projects, we provide support services such as outsourcing technical personnel. We are seeking technicians with extensive industry experience and specialized expertise to deliver comprehensive technical support and solutions for our projects. Through this service model, we help our partners reduce labor costs and improve project execution efficiency.

06 More Powerful Marketing Incentives

Establish a special channel for marketing incentives for sales personnel, including a dedicated fund. This fund will be used to reward sales staff who demonstrate outstanding performance in areas such as sales results, customer satisfaction, and market expansion. STEP hopes to stimulate the competitive spirit and innovative mindset of its sales team, thereby driving continuous growth in sales performance. At the same time, this initiative will also help enhance the brand image and market competitiveness of channel partners.

07 Joint Application for National-Level Projects

STEP Robotics’ entire product line has obtained CR certification, meeting the qualification requirements for national projects. STEP will collaborate with leading enterprises, universities, and research institutes in industries that receive key national support, forming joint industry-academia-research-application consortia to jointly apply for national special projects.

08 Deeper Ecosystem Chain Investment

For partners who have shortcomings in business development, lack sufficient market, technological, and financial resources, and hesitate to take on large-scale projects due to the absence of a robust platform, STEP offers deep-level collaboration in markets, technology, and finance, as well as resource sharing.

Clearing the clouds to see the sun | New routes, new hope in sight

Experts point out that the long-term development of high-tech industries, exemplified by robotics, must be driven primarily by technological innovation—focusing not on price competition but on technological advancement and value creation. STEP will leverage its own strengths in motion control technology, working closely with partners to seize the current opportunities presented by new technological innovations, particularly those led by AI, thereby enhancing industrial efficiency, creating greater value for users, and contributing STEP’s unique strength to promoting the sustainable development of the industry.

Email:
market@stepelectric.com

Address:
No. 1560, Siyi Road, Jiading District, Shanghai Municipality