On July 16, in Yuyao, Zhejiang Province, at the 7th China Robotics Summit and Intelligent Economy Talents Summit, Zhou Guangxing, deputy general manager of STEP and general manager of the robotics business department, delivered a keynote speech entitled "Strategic Thinking at the Stage of 20,000 Domestic Robots", He shared STEP's experience and insights in the growth process of the robot industry, and won warm applause from the participating experts and colleagues.

Mr. Zhou believes that after unremitting efforts in the past 10 years, the performance of domestic robots has gradually improved, some products have entered the parallel running stage from the follow-up stage, and the brand has gradually gained market recognition. The shipment volume has exceeded 30% from zero 10 years ago to now market share. In the future, with the aging population and the lack of labor force, the Chinese robot market will be in a stage of rapid growth for quite a long time, and domestic robots will usher in a period of rapid growth. The Chinese market is large enough to accommodate multiple domestic brands to grow together , so in the next 2-3 years, China's excellent local brands will gradually enter the stage of 10,000 units, experiencing the happiness and test of growth. At the same time, due to the long-term cycle and large investment characteristics of the robot industry, starting from 2018, capital cooling and policy return have accelerated the reshuffle of the robot industry, and the concentration of orders to leading companies has become increasingly obvious. A chance to have the last laugh in the robot's long-distance race.

Robot Manufacturing Robot Intelligent Production Line

Mr. Zhou emphasized that domestic robots should adhere to high standards in the research and development process. As the first domestic industrial robot manufacturer whose shipments exceeded 20,000 units, STEP has gone through the gap from prototype research and development to mass production. STEP welding robots and palletizing robots are at the same level as international first-line brands; in the Chinese market, STEP's Zhongweixing's SCARA shipments have ranked first among domestic brands for many years. The achievement of these achievements stems from STEP's adherence to the strategy of "matching imports and surpassing imports", insisting on long-term and large-scale investment, insisting on comprehensively benchmarking international first-line brands in technology and performance indicators; Machine, adhere to high standards and strict testing standards; set up a 1:1 live test environment in the STEP factory, conduct long-term and comprehensive tests to ensure product stability; conduct long-term trials at pioneer customer sites, familiarize with customer processes, and ensure product stability ; In-depth communication with front-line users, according to user characteristics, develop graphical operation interface to improve ease of use. After 10 years of practice, STEP has deeply realized that in the field of robotics, the backwardness of basic disciplines has restricted the development of China's robotics industry. STEP advocates the integration and collaboration of production and education with well-known international and domestic universities. The country has made great progress in basic disciplines such as mathematics, computer, electrical, and machinery, and has consolidated the disciplinary foundation of the robot industry.

Mr. Zhou said that in the face of market competition where international brands dominate the market, the decisive opportunity for domestic brands lies in market segmentation. On the basis of mastering the core technologies of segmented market robots such as screw locking and power tower foot welding, STEP has an in-depth understanding of on-site process requirements, provides users with efficient solutions, and creates value for users. Through the accumulation of market segments one after another, we will gradually expand our market share gradually.

Mr. Zhou pointed out that the supply chain support capability and large-scale manufacturing capability are the basis for becoming a major robot factory. The rise of domestic robots requires the accelerated growth of companies with key components (such as reducers and motors) to provide opportunities for testing and application to the supply chain. STEP advocates treating suppliers well and jointly building a harmonious and win-win ecosystem for suppliers and manufacturers ;STEP has built factories with an annual production capacity of 20,000 units in Shanghai and Shenzhen, and has become one of the few companies in the world with robot manufacturing robot production lines. The purpose is to improve large-scale and high-level manufacturing capabilities and provide users with high-performance robot products. .