On December 27, the 2022 Shanghai Brand Value List jointly launched by Shanghai Federation of Industrial Economics and Shanghai Federation of Economic Organizations and Shanghai Enterprise Culture and Brand Research Institute was officially released. With a brand value of 1.882 billion yuan, STEP ranked among the " TBB Made in Shanghai " Ranked 48th in the Brand Value List .
Brand is an effective way to increase the added value of enterprises, and it is also an important indicator to measure the effectiveness of economic transformation. In 2017, the Shanghai Enterprise Culture and Brand Research Institute released the "TBB China Brand Innovation Value List". TBB is the abbreviation of "THE BEST BRAND". Starting with "perspective" and using the "quantitative-based, qualitative correction" brand value evaluation method, focusing on the impact of corporate revenue, profit, R&D, etc. on brand assets, and multi-dimensional evaluation of brand stability, growth, market power, Influence, and the blessing and contribution of brand competitiveness to brand value, and thus build the "brand value element-driven evaluation method" model.
This year's "TBB Shanghai Manufacturing Brand Value List" has a total of 93 brands, covering the "Shanghai Manufacturing 3+6 New Industrial System" that Shanghai is building. Among them, the brand value of the lowest-ranked enterprises reached more than 1 billion yuan, and the total brand value of the top 50 reached 693.875 billion yuan.
In the face of a new round of global technological revolution and vigorous industrial transformation, STEP , as a technology-driven company , strives to seize the development opportunity of the high integration of the real economy and the digital economy. The core advantages and brand value of the field continue to be highlighted in various industries.
In 2022, the company will be honored as Shanghai Top 100 Enterprises, China Intelligent Manufacturing Digital Factory Annual Benchmarking Enterprise, National Manufacturing Single Champion Demonstration Enterprise, Robot Annual Outstanding Contribution Award, Robot Industry Annual Leader, Smart Factory Top 200, etc. National, Local and industry-level honorary titles demonstrate STEP's extraordinary strength in promoting brand building and leading the healthy development of brands.
In addition, STEP is also unswervingly "going out" to accelerate global market expansion with high-quality openness and collaboration. At present, it has established German subsidiaries, Japanese subsidiaries and Malaysian joint ventures overseas, and will set up more global Business outlets, and strive to become an international famous brand in the field of intelligent manufacturing as soon as possible .